Let’s Walk Together…

My life’s work is centered around my impulse and passion to walk with people into intimate spaces and places. To guide them to know themselves and what is theirs to do. To be with them as they gather the courage to shine.

I'm proud of the one-to-one guidance I offer for people and personal brands. I'm proud of the impact that allows them to create in this world we share.

Yet I‘ve always been curious about my own expression, courage, and desire to shine. Like so many of us with creative desires, I’ve been haunted by the fear—and memory—of criticism, laughter, and crickets. I had creative injuries to begin to face and heal before I could build the courage to express at all, much less the free, vulnerable, wild, and honest voice that I’m desperate to see—and be—in the world.

It’s taken a barrage of identity-crumbling life transitions and a longer than anticipated sabbatical to inspire me to enter my own laboratory to experiment with my creative expression, to gather my courage, and to get out of the way so I can shine. And to answer my heart’s desire to build a deeper and broader like-minded and -hearted community who want to explore identity, to gather courage together, and to get out of our own way to shine as individuals and collective(s).

Courage to Shine includes:

  • Essays, Reflections, and Poems
    Who we are and what we’re here to do. Living our truth out loud through shadows and light.

  • Practices
    The ones I’ve gathered and continue to derive.

  • Personal Brand Insights
    How I think about—and go about—creating authentic brands that shine brightly.

  • Messages from the Ocean
    She tells me things. I’ll share some of them with you.

  • Resources + Fodder for Inspiration
    I’m excited to get to point to humans who live their truth out loud.

  • Community
    My heart’s desire is that this becomes a “we” thing. Knowing who we are and shining as individuals is an essential first step in knowing who we are and shining as a collective.

I invite you to join me, to create with me, and to learn with me as we go. I'm not putting anything behind a paywall. I greatly appreciate contributions to support me to put more time and devotion towards the publication.

I couldn’t be more grateful to get to begin (yet) again and for the connections and collaborations waiting to reveal themselves.

Oceans of love,
Erica

About Me

My life has been a story of all the dualities that make the human experience…well, human.

I’ve founded companies; guided many friends, clients, and strangers home to shine; raised one of the best humans I know; been loved by too many people to count; and known ecstasy, grace, and forgiveness that I surely wasn’t owed.

I’ve also known anxiety, depression, narcolepsy, divorce (marital and professional), blending families, death of a vision, a child leaving home, aging parents, and the impacts of mental illness on a family system.

My life has also been a story of awakening, of a sacred remembering of who I am, who we all are: something ancient and timeless and true that pulses through our veins intermingled with DNA.

I cause myself deep suffering each time I force myself to choose between my human and my spiritual selves. I release myself from suffering each time I embrace all my parts, human and spiritual.

The more true I am to the call of my own selves—human and spiritual—the more open, present, aligned, and free I am. And the more available I am to you and us and the collective.

As for the what: I’m an Identity Coach, Brand Map Maker, and Writer.

My background is in brand, depth psychology, cultural anthropology, and mystical practices. I was an owner/partner at Conscious Leadership Group from 2018-2024. Previously, I founded and led a branding agency and a yoga therapy practice.

My Website / LinkedIn / Instagram

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Who we are as individuals and a collective, personal brand mapping, community.

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Writer. Identity Coach. Brand Map Maker. I support people to illuminate who they are, what they're here to do, and to live their truth out loud. Former CEO/Partner at Conscious Leadership Group.